Since 1977, Volunteer Canada has acted as the national voice and leadership body for volunteerism. As volunteerism reached a critical point of dwindling participation and other challenges, my team and I led the organization through a crucial rebrand.

We began with a Case for Support, a piece that was sent to members of government and donors to highlight the current need for increased engagement in and fundraising for volunteerism across Canada. Providing a fresh look for Volunteer Canada, a full rebrand followed based on the identity I helped establish in the Case for Support. I also led the creative direction of several other campaigns, acting as the brand and communications support for this impactful organization.